Media Decisions | OMD

WA Press Circulation Snapshot

2009-08-14T15:52:00.003+08:00

Circulation figures are compared with ‘same time last year’.

Changes are:

The West Australian Monday to Friday – up 728(0.4%) copies,
The West Australian Saturday – up 673 (0.2%) copies,
Sunday Times – down 7099 (%) copies.

WA Press Readership Snapshot

2009-08-14T15:45:00.004+08:00

The Roy Morgan Research company has released the results of the readership survey for the 12 months ending June 2009.

This result is compared with the 12 months ending June 2009. The West Australian Monday – Friday down 46,000 (7.8%), The West Australian Saturday down 73,000 (7.9%) and the Sunday Times down 68,000 (8.3%).

The inserted magazines, STM, West Weekend and Seven Days all saw decreases in readership.

More >

Online adspend rises.

2009-08-11T16:42:00.002+08:00

Online adspend levels rose by 18.5% in Australia, to A$1.8 billion ($1.5bn; €1.1bn; £915m), over the year to June, and revenues are set to surpass A$2bn over the next 12 months...

Read more here.

Second Half Programming

2009-08-10T14:47:00.000+08:00

As we go into the second half of the 2009 ratings period, under-performing programs have been cancelled or pushed-back to a later timeslot. Cancelled programs include Gangs of Oz (7), Hells Kitchen (9), The Mentalist (9), Eleventh Hour (9) and Guerrilla Gardeners (10). The other flailing programs have been removed from prime-time positioning.

SECOND HALF PROGRAMMING (Prime Time)
TVW7: Worlds Strictest Parents, Dancing With The Stars, City Homicide, Double Take, True Beauty.

STW9: The Farmer Wants a Wife, Rescue Special Ops, Drop Dead Diva, Money for Jam, The Apprentice Australia.

NEW10: Australian Idol, Little Britain USA, Three Rivers, Celebrity Masterchef, Nurse Jackie, The Spearman Experiment.

SBS: East West 101, My Family Feast.

Perth Metro TV Snapshot

2009-08-10T14:33:00.008+08:00

First half results of 2009
Survey 1-5
8th Feb 2009 - 11 July 2009

Commentary:
The results from the first five surveys of 2009 saw TVW7 dominant all networks with an average share of 25%.

TVW7
Channel 7 started the year with the popular Aussie series Packed to the Rafters which continues ratings success. The AFL coverage on 7 has been solid with Friday and Saturday night football averaging TARP’s over 11. Seven News and Today Tonight have continued dominate ratings every weeknight.

STW9
Channel 9 began 2009 with the second instalment of Underbelly: A Tale of Two Cities, the series had a massive average TARP rating of 14.5 in Total People. However, Nine has struggled to provide consistency since Underbelly finished. Two and A Half Men, once a ratings hit, appears to be growing tired – managing an average TARP of only 6.8 in the past four weeks. Nine has announced the launch of the new HD network – Go! Launching August 2009, aimed toward a younger female demographic.

NEW10
Network 10 began the year strong with the second Australian season of So You Think You Can Dance which led into the new season of The Biggest Loser with a new Couples format. The finale was the highest performing program which had an average TARP of 15.1 in Total People. New programming including Merlin proved a huge success with an average over 12 TARPs. Light comedy quiz show Talkin’ Bout Your Generation also attracted WA viewers – giving Channel 10 the majority share on Tuesday nights. In March 2009, Network Ten launched Australia’s first HD station specialising in sport, One.

SBS
The success story of SBS has been Top Gear with an average TARP of 6.2. The 2009 Ashes Series is the second highest rating SBS program with an average TARP of 3.3. Mythbusters, Flight of the Concords and Food Safari continue to rate well. SBS has launched a new alternative HD network – SBS2.

ONEHD
As a specialised niche network, One HD has a vast range of sporting programs. The highest ratings program since the networks launch is the FIA Formula One Championship with an average TARP of 1.6. With a total share of 1%, it will be interesting to see whether One HD will create a standard program line-up with regular occurring programs. However, as more households are adopting HD digital television, it will be interesting to observe if the average TARP increases with an expanding audience.

Press Readership Snapshot

2009-05-28T13:06:00.010+08:00

12 months ending March 2009 compared with 12 months ending March 08

The Roy Morgan Research company has released the results of the readership survey for the 12 months ending March 2009. This result is compared with the 12 months ending March 2008. The West Australian Monday – Friday down 22,000 (3.8%), The West Australian Saturday down 40,000 (4.4%) and the Sunday Times down 15,000 (1.9%). The West Weekend Magazine and Seven Days have increased readership by 31,000 and 27,000 respectively whilst the Sunday Times TV Guide and STM Magazine saw decreases of 16,000 and 13,000 respectively

Commentary:

Around the rest of the nation, the downward trend in readership continues with only the Financial Review and the Northern Territory news showing growth Monday to Friday.
Saturday editions of the Australian, the Financial Review and the Northern Territory News were the only publications to see growth on Saturday.
All Sunday papers saw drops in readership.

View the graph here »

Press Circulation Snapshot

2009-05-27T11:27:00.006+08:00

The Audit Bureau of Circulation has released the circulation results for the January - March 2009 period.

Circulation figures are compared with the same dates last year.

Notable changes are: The West Australian Monday to Friday – up 3,217 (1.6%) copies, The West Australian Saturday – up 671 (0.2%) copies and The Sunday Times – down 13,000 (3.9%) copies.

View the graph here »

Radio Survey #3

2009-05-14T14:48:00.005+08:00

The Austereo network continues to stay strong in this survey with both Mix 94.5 and 92.9 holding most positions in either time sessions or demographics.

We continue to be cautious with the results for and age demographic under the age of 24. To view the press release from AC Nielsen on this issue, please click here.

To view the survey results graphs click here.

Measuring the Value of Brand Friending on Social Networks

2009-05-01T09:05:00.003+08:00

Social networks effectively act as personal web pages which may be linked to and viewed by friends, contacts or even the whole internet population.

They allow people to undertake a range of activities including the exchange of messages, the uploading and accessing of photos, videos and music and the publicising of upcoming events and activities.

A recent report from the Media Research Society looks into how brands can and can't interact with users in a social network environment.

The report suggests that in today's environment there is far more choice in where to allocate your marketing dollars - and as such, brands are required to consider a variety of new channels to get their message across.

This is particularly evident in the moving trend for "opt-in" advertising which changes the way marketers need to think about engaging with users.

Read the report here »

Radio Survey 2009

2009-04-07T11:50:00.009+08:00

With the new methodology in place from last survey, we are now able to analyse the survey data at a more comparative level.

Since the last survey, the major station movement goes to Nova 93.7 where they had major fluctuations in their data. Despite losing 10% in the 10-17 demographic, they were able to achieve number one in people 18-24 (Nova’s key demographic). Nova climbed to number one position in overall share percentage.

92.9 have also done well in most major demographics and time sessions, especially the 10-17 demo.

Overall most station shares have dropped slightly which can be seen when reviewing the shift in cume audience.

OVERALL SHARE:

CUMULATIVE AUDIENCE:

Note: Commercial Radio Australia and The Nielsen Company issued a press release on 31 March 2009 advising that quota sampling for the 10-17 and 18-24 demographics would be tested from April 2009 due to concerns raised by the industry over the sample sizes for both age groupings in Surveys 1 and 2 of 2009. Read the press release here. Strong caution continues to be issued against comparing 2009 surveys with 2008 surveys due to significant changes in research methodology, read more »

Digital extends traditional media

2008-10-21T16:56:00.000+08:00

The Act Now for the Future campaign had been in the marketplace for over one year and the message had started to gain some traction with the WA public. The June/second phase of the campaign required a different level of media thinking and innovation to ensure the campaign would still have cut-through, remain relevant and increase saliency of the campaign messages.

Working closely with the creative team Media Decisions | OMD developed the Clapping Adshel (featured below). The Adshel provided a perfect media platform for the Act Now campaign as this was a form of media that if the WA public engaged with they were ‘doing their bit’ in saving our planet.

The concept was implemented by Media Decisions | OMD through negotiations with Adshel who modified one of their premium shelters to include a recorded ‘Clapping’ sound that was activated by a motion sensor set to run when people emerged from a bus.

This medium instantly ‘thanked’ people for taking public transport.

Media Decisions | OMD negotiated this opportunity within the cost of a standard Adshel campaign – the only additional costs were the physical alterations to the shelter itself.

Do all media campaigns need to use new and digital media?

2008-10-21T16:33:00.000+08:00

Creative and innovative uses of media are not just limited to ‘new’ forms of media. Shop fronts are truly one of the oldest forms of advertising space – stores have for centuries been using this space to advertise their products. Media Decisions | OMD in conjunction with the creative agency identified an excellent media and creative opportunity utilising this very space.

A shopfront display was transformed as part of an ambient campaign promoting the highly anticipated second season of Network Ten’s controversial comedy/drama series Californication. The show chronicles the life of Hank Moody, a novelist whose obsession with honesty and his self-destructive behaviour – drink, drugs and sex – are simultaneously destroying and enriching his career. Since its infamous debut episode, Californication has stirred a considerable amount of controversy due to its explicit nature and occasional nudity.

The use of the shop front coupled with the creative made and for an extremely effective campaign.

The media cost was simply the small charge associated with rental of the unused shop front window for the two week period!

Roy Morgan data available

2008-08-19T11:58:00.000+08:00

Press Readership Results June 2008
Summary of Results
In Western Australia, readership on the weekend continues to decline with The West losing 21,000 readers and the Sunday Times losing 23,000 readers against the previous 12 month results. However comparing the 12 months ending March 2008 to the 12 months ending June, The West Australian (5,000 increase) and Sunday Times (13,000 increase) have had growth in readership. Although there is seasonality to be considered, increases are positive.

The launch of WAToday.com.au in the Perth market has provided the challenge for all online newspapers to improve the quality of their sites and more aggressively market to the consumer as competition increases for consumer eyeballs and advertiser dollars. Nielsen Netratings will not produce audience figures for WAToday.com.au until after August 2008 however, the established sites, perthow.com.au and thewest.com.au deliver strong numbers of 'unique audience'.

Press Readership Results June 2008
National Trends
The national daily newspapers, The Australian and the Australian Financial review have both shown growth in readership over all days of publication.

The NSW Daily Telegraph is losing ground whilst the Sydney Morning Herald gained 61,000 readers this survey (M-F).

In South Australia, the Advertiser lost 39,000 readers during the week and 53,000 readers on Saturday.

In Melbourne, all papers remained relatively stable with the Herald Sun picking up an additional 44,000 readers on Saturday.

In Brisbane the Courier Mail recorded an increase of 32,000 during the week and 14,000 on Saturday but the Sunday Mail dropped 54,000 readers