Press Readership Results June 2008
Summary of Results
In Western Australia, readership on the weekend continues to decline with The West losing 21,000 readers and the Sunday Times losing 23,000 readers against the previous 12 month results. However comparing the 12 months ending March 2008 to the 12 months ending June, The West Australian (5,000 increase) and Sunday Times (13,000 increase) have had growth in readership. Although there is seasonality to be considered, increases are positive.
The launch of WAToday.com.au in the Perth market has provided the challenge for all online newspapers to improve the quality of their sites and more aggressively market to the consumer as competition increases for consumer eyeballs and advertiser dollars. Nielsen Netratings will not produce audience figures for WAToday.com.au until after August 2008 however, the established sites, perthow.com.au and thewest.com.au deliver strong numbers of 'unique audience'.
Press Readership Results June 2008
National Trends
The national daily newspapers, The Australian and the Australian Financial review have both shown growth in readership over all days of publication.
The NSW Daily Telegraph is losing ground whilst the Sydney Morning Herald gained 61,000 readers this survey (M-F).
In South Australia, the Advertiser lost 39,000 readers during the week and 53,000 readers on Saturday.
In Melbourne, all papers remained relatively stable with the Herald Sun picking up an additional 44,000 readers on Saturday.
In Brisbane the Courier Mail recorded an increase of 32,000 during the week and 14,000 on Saturday but the Sunday Mail dropped 54,000 readers
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