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12 months ending March 2009 compared with 12 months ending March 08
The Roy Morgan Research company has released the results of the readership survey for the 12 months ending March 2009. This result is compared with the 12 months ending March 2008. The West Australian Monday – Friday down 22,000 (3.8%), The West Australian Saturday down 40,000 (4.4%) and the Sunday Times down 15,000 (1.9%). The West Weekend Magazine and Seven Days have increased readership by 31,000 and 27,000 respectively whilst the Sunday Times TV Guide and STM Magazine saw decreases of 16,000 and 13,000 respectively
Commentary:
- Around the rest of the nation, the downward trend in readership continues with only the Financial Review and the Northern Territory news showing growth Monday to Friday.
- Saturday editions of the Australian, the Financial Review and the Northern Territory News were the only publications to see growth on Saturday.
- All Sunday papers saw drops in readership.
View the graph here »
The Audit Bureau of Circulation has released the circulation results for the January - March 2009 period.
Circulation figures are compared with the same dates last year.
Notable changes are: The West Australian Monday to Friday – up 3,217 (1.6%) copies, The West Australian Saturday – up 671 (0.2%) copies and The Sunday Times – down 13,000 (3.9%) copies.
View the graph here »
The Austereo network continues to stay strong in this survey with both Mix 94.5 and 92.9 holding most positions in either time sessions or demographics.We continue to be cautious with the results for and age demographic under the age of 24. To view the press release from AC Nielsen on this issue, please click here.
To view the survey results graphs click here.
Social networks effectively act as personal web pages which may be linked to and viewed by friends, contacts or even the whole internet population. They allow people to undertake a range of activities including the exchange of messages, the uploading and accessing of photos, videos and music and the publicising of upcoming events and activities.A recent report from the Media Research Society looks into how brands can and can't interact with users in a social network environment. The report suggests that in today's environment there is far more choice in where to allocate your marketing dollars - and as such, brands are required to consider a variety of new channels to get their message across.This is particularly evident in the moving trend for "opt-in" advertising which changes the way marketers need to think about engaging with users.
Read the report here »
