Social networks effectively act as personal web pages which may be linked to and viewed by friends, contacts or even the whole internet population.
They allow people to undertake a range of activities including the exchange of messages, the uploading and accessing of photos, videos and music and the publicising of upcoming events and activities.
A recent report from the Media Research Society looks into how brands can and can't interact with users in a social network environment.
The report suggests that in today's environment there is far more choice in where to allocate your marketing dollars - and as such, brands are required to consider a variety of new channels to get their message across.
This is particularly evident in the moving trend for "opt-in" advertising which changes the way marketers need to think about engaging with users.
Read the report here »
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