Since the last survey, the major station movement goes to Nova 93.7 where they had major fluctuations in their data. Despite losing 10% in the 10-17 demographic, they were able to achieve number one in people 18-24 (Nova’s key demographic). Nova climbed to number one position in overall share percentage.
92.9 have also done well in most major demographics and time sessions, especially the 10-17 demo.
Overall most station shares have dropped slightly which can be seen when reviewing the shift in cume audience.
OVERALL SHARE:
CUMULATIVE AUDIENCE:
Note: Commercial Radio Australia and The Nielsen Company issued a press release on 31 March 2009 advising that quota sampling for the 10-17 and 18-24 demographics would be tested from April 2009 due to concerns raised by the industry over the sample sizes for both age groupings in Surveys 1 and 2 of 2009. Read the press release here. Strong caution continues to be issued against comparing 2009 surveys with 2008 surveys due to significant changes in research methodology, read more »
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