Survey 1-5
8th Feb 2009 - 11 July 2009
Commentary:
The results from the first five surveys of 2009 saw TVW7 dominant all networks with an average share of 25%.
TVW7
Channel 7 started the year with the popular Aussie series Packed to the Rafters which continues ratings success. The AFL coverage on 7 has been solid with Friday and Saturday night football averaging TARP’s over 11. Seven News and Today Tonight have continued dominate ratings every weeknight.
STW9
Channel 9 began 2009 with the second instalment of Underbelly: A Tale of Two Cities, the series had a massive average TARP rating of 14.5 in Total People. However, Nine has struggled to provide consistency since Underbelly finished. Two and A Half Men, once a ratings hit, appears to be growing tired – managing an average TARP of only 6.8 in the past four weeks. Nine has announced the launch of the new HD network – Go! Launching August 2009, aimed toward a younger female demographic.
NEW10
Network 10 began the year strong with the second Australian season of So You Think You Can Dance which led into the new season of The Biggest Loser with a new Couples format. The finale was the highest performing program which had an average TARP of 15.1 in Total People. New programming including Merlin proved a huge success with an average over 12 TARPs. Light comedy quiz show Talkin’ Bout Your Generation also attracted WA viewers – giving Channel 10 the majority share on Tuesday nights. In March 2009, Network Ten launched Australia’s first HD station specialising in sport, One.
SBS
The success story of SBS has been Top Gear with an average TARP of 6.2. The 2009 Ashes Series is the second highest rating SBS program with an average TARP of 3.3. Mythbusters, Flight of the Concords and Food Safari continue to rate well. SBS has launched a new alternative HD network – SBS2.
ONEHD
As a specialised niche network, One HD has a vast range of sporting programs. The highest ratings program since the networks launch is the FIA Formula One Championship with an average TARP of 1.6. With a total share of 1%, it will be interesting to see whether One HD will create a standard program line-up with regular occurring programs. However, as more households are adopting HD digital television, it will be interesting to observe if the average TARP increases with an expanding audience.
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